WhiteHat Vs BlackHat Search Engine Optimization
There are tons of debates going on about whitehat (or the normal search engine optimization methods) versus blackhat (or methods that can get you to the top of the search engines fast, but carry the risk of being banned from ever appear on those search engines again) search engine optimizations. The whitehat SEO guys don't like the blackhat SEO guys because they lose lots of customers looking to optimize their sites to the blackhat guys, and you'll read a lot of negative reviews of blackhat methods (some true and some not). I'm here to distinguish between the two and try to offer as much of an unbias review as possible.
You'll read about how to use tons of whitehat methods in my Money Making Guide, which is also included in my all-inclusive package. These methods, which the search engines love and will never ban you for, are such things as keyword density (the number of times your keywords show up throughout each page -- they even score differently for showing up on links vs titles vs headings vs normal content and so forth), number of pages (the more the better), number of backlinks (the more RELEVANT and higher pagerank sites that link to you, the better -- you can get penalized for just submitting your link to thousands of irrelevant sites and directories), how long your site has been up, how your meta tags are done, what directories you're included in, and so forth. These do require a lot of work, but once there, you don't have to worry about being banned and you can usually enjoy your status for quite some time. If you run a respectable website or depend on your easily recognized name, you definitely want to stick to this method (you'll probably never see a serious big website use blackhat methods). On the sites that I try to optimize the search engines for, I use whitehat methods myself. You can get several whitehat tools, including one of my favorites (a search feature that searches by keywords for sites with the same keywords already agreeing to exchange links with you -- even less common keywords have dozens of sites show up) by getting our all inclusive deal by clicking here (the entire package is only $24.95 and has tons of useful tools included).
Now blackhat methods (often called search engine cloakers) are a bit different, although still related. The number of backlinks and other whitehat SEO methods still work great here (in fact, the better the whitehat optimization, the faster the blackhat stuff works), but blackhat goes a step further. Blackhat methods usually consist of automatically creating hundreds to thousands of keyword optimized pages that ONLY the search engines see (normal visitors will only see your normal pages). Typically, you type in a few keywords and the program will do the rest for you after you install a sort of script so-to-speak on your website. When the search engines see you with thousands of pages of relevant keywords, they'll think that you're a bigger and more important site. There are ways that search engines try to catch people who do this (like by trying to see if the pages make sense and contain more than just keywords), but the better search engine cloaker programs out there will create extra pages that contain normal sentences and the like (but still contain the right number of keywords and so forth). The better programs make it much harder for the search engines to catch you. Some will even include upgrades and add-ons that make it even less likely that you'll get caught.
Now you might be thinking "what if I use this method and don't care about possibly getting the site banned???" That's exactly the way most people who use this think. They'll either use free hosts or cheap domain names and hosts that they really don't care if they lose (typically, they try to use different hosting providers too). Often times, the benefit you get from being towards the top of the search engines (I know of a few sites who use this method and get ranked anywhere from number 1 to number 5 in places like Google for certain keywords) pays off even if you only have it for a short time. Top positions often get several sales to a ton of sales a day, and it costs you nothing in advertising costs and the like.
Your exact position depends on the keywords you use and several other factors. Some blackhat, or cloakers, try to also use a ton of irrelevant keywords to show their sites. Although this might allow more pages and keywords to point to you, it's not only more likely that you'll get caught, but the people doing those searches won't be targeted to you.
Don't believe me that there are people who use these methods? Then do a search on Google for "failure." Guess who is in the number one spot? The official whitehouse .gov website with George W. Bush's name. This isn't Google having a political tie to anyone -- it's a bunch of blackhat users doing this as a joke (although several whitehat methods can also obtain this result, but much harder).
Now you might be asking where you can check out such search engine cloakers, or blackhat methods. The most popular one, and the best one, is by far Search Engine Cloaker. There are a ton of features there and tutorials. Even if you know nothing, you could learn how to use this software. More advanced techies can also take advantage of other features and add-ons to do even more with it. The more advanced features are not as easy as other methods out there, but even novices can figure out the basics by following the guides. I should note a few things about this Search Engine Cloaker site...
First, several people have reported that cloaking has worked better in the past, but it does still work now (gives a big advantage until, or if, you get caught). A brand new site will still benefit from this software, but an already somewhat established site (even minorly) with a few links to it will make Search Engine Cloaker work a lot faster (hence some of the risks involved). Some people who have been caught and banned, which isn't a lot (but it can happen), have found that you can sometimes asked to be put back in the search engine index if you stop using the cloakers, while others have found to never get e-mails returned from the search engine that banned them. And again, if you abuse it too much (like by using keywords irrelevant to your site), you are more likely to get caught. If you follow the instructions and suggestions, it will reduce your chances.
Some people might not like it that I even mentioned such methods, but I try to be as unbias as possible. Blackhat techniques are not illegal (in fact, some search engines actually don't mind their use as long as they aren't abusive); they are just against the policies of certain search engines and can get such sites using those methods banned. I do want to make people aware of all the methods out there. My guide isn't about blackhat or cloaking methods, as to really make money, you don't necessarily need them (I've never used them on my sites, but I know a few people who have -- some have great results and some only have somewhat good results -- it all depends on how you go about it and the time you put into it). I do recognize several advantages to them such as quickly getting to the top with minimal effort, but there are downsides such as having a popular site get banned (which is one reason why several blackhat sites are ones that the owner doesn't care about if they get banned as they'll just make another one pop back up later and profit the entire time it's up).
You're welcome to check out the Search Engine Cloaker site. It is over $100 to purchase it (it should also be noted that to use it on an unlimited number of domains, it's $200). Once purchased, you get to log into your account and can start up right away. Although the basics work fine, there are also a few add-ons for additional features. I have known sites to use just the basics without having any tech savvy and finding them to work well. I haven't used this software myself, partly because I run a few popular sites that I wouldn't want banned, but I do recognize its potential for other people.
This would be a very good topic to hear some discussion on, so feel free to post comments here. Both sides have some very valid reasons for one why is better than the other (and not just better for the website owner, but even the visitors sometimes...), and both tactics will be here to stay for a long time.
I look forward to hearing your comments and thoughts!
Brian
www.iwantpennies.com
You'll read about how to use tons of whitehat methods in my Money Making Guide, which is also included in my all-inclusive package. These methods, which the search engines love and will never ban you for, are such things as keyword density (the number of times your keywords show up throughout each page -- they even score differently for showing up on links vs titles vs headings vs normal content and so forth), number of pages (the more the better), number of backlinks (the more RELEVANT and higher pagerank sites that link to you, the better -- you can get penalized for just submitting your link to thousands of irrelevant sites and directories), how long your site has been up, how your meta tags are done, what directories you're included in, and so forth. These do require a lot of work, but once there, you don't have to worry about being banned and you can usually enjoy your status for quite some time. If you run a respectable website or depend on your easily recognized name, you definitely want to stick to this method (you'll probably never see a serious big website use blackhat methods). On the sites that I try to optimize the search engines for, I use whitehat methods myself. You can get several whitehat tools, including one of my favorites (a search feature that searches by keywords for sites with the same keywords already agreeing to exchange links with you -- even less common keywords have dozens of sites show up) by getting our all inclusive deal by clicking here (the entire package is only $24.95 and has tons of useful tools included).
Now blackhat methods (often called search engine cloakers) are a bit different, although still related. The number of backlinks and other whitehat SEO methods still work great here (in fact, the better the whitehat optimization, the faster the blackhat stuff works), but blackhat goes a step further. Blackhat methods usually consist of automatically creating hundreds to thousands of keyword optimized pages that ONLY the search engines see (normal visitors will only see your normal pages). Typically, you type in a few keywords and the program will do the rest for you after you install a sort of script so-to-speak on your website. When the search engines see you with thousands of pages of relevant keywords, they'll think that you're a bigger and more important site. There are ways that search engines try to catch people who do this (like by trying to see if the pages make sense and contain more than just keywords), but the better search engine cloaker programs out there will create extra pages that contain normal sentences and the like (but still contain the right number of keywords and so forth). The better programs make it much harder for the search engines to catch you. Some will even include upgrades and add-ons that make it even less likely that you'll get caught.
Now you might be thinking "what if I use this method and don't care about possibly getting the site banned???" That's exactly the way most people who use this think. They'll either use free hosts or cheap domain names and hosts that they really don't care if they lose (typically, they try to use different hosting providers too). Often times, the benefit you get from being towards the top of the search engines (I know of a few sites who use this method and get ranked anywhere from number 1 to number 5 in places like Google for certain keywords) pays off even if you only have it for a short time. Top positions often get several sales to a ton of sales a day, and it costs you nothing in advertising costs and the like.
Your exact position depends on the keywords you use and several other factors. Some blackhat, or cloakers, try to also use a ton of irrelevant keywords to show their sites. Although this might allow more pages and keywords to point to you, it's not only more likely that you'll get caught, but the people doing those searches won't be targeted to you.
Don't believe me that there are people who use these methods? Then do a search on Google for "failure." Guess who is in the number one spot? The official whitehouse .gov website with George W. Bush's name. This isn't Google having a political tie to anyone -- it's a bunch of blackhat users doing this as a joke (although several whitehat methods can also obtain this result, but much harder).
Now you might be asking where you can check out such search engine cloakers, or blackhat methods. The most popular one, and the best one, is by far Search Engine Cloaker. There are a ton of features there and tutorials. Even if you know nothing, you could learn how to use this software. More advanced techies can also take advantage of other features and add-ons to do even more with it. The more advanced features are not as easy as other methods out there, but even novices can figure out the basics by following the guides. I should note a few things about this Search Engine Cloaker site...
First, several people have reported that cloaking has worked better in the past, but it does still work now (gives a big advantage until, or if, you get caught). A brand new site will still benefit from this software, but an already somewhat established site (even minorly) with a few links to it will make Search Engine Cloaker work a lot faster (hence some of the risks involved). Some people who have been caught and banned, which isn't a lot (but it can happen), have found that you can sometimes asked to be put back in the search engine index if you stop using the cloakers, while others have found to never get e-mails returned from the search engine that banned them. And again, if you abuse it too much (like by using keywords irrelevant to your site), you are more likely to get caught. If you follow the instructions and suggestions, it will reduce your chances.
Some people might not like it that I even mentioned such methods, but I try to be as unbias as possible. Blackhat techniques are not illegal (in fact, some search engines actually don't mind their use as long as they aren't abusive); they are just against the policies of certain search engines and can get such sites using those methods banned. I do want to make people aware of all the methods out there. My guide isn't about blackhat or cloaking methods, as to really make money, you don't necessarily need them (I've never used them on my sites, but I know a few people who have -- some have great results and some only have somewhat good results -- it all depends on how you go about it and the time you put into it). I do recognize several advantages to them such as quickly getting to the top with minimal effort, but there are downsides such as having a popular site get banned (which is one reason why several blackhat sites are ones that the owner doesn't care about if they get banned as they'll just make another one pop back up later and profit the entire time it's up).
You're welcome to check out the Search Engine Cloaker site. It is over $100 to purchase it (it should also be noted that to use it on an unlimited number of domains, it's $200). Once purchased, you get to log into your account and can start up right away. Although the basics work fine, there are also a few add-ons for additional features. I have known sites to use just the basics without having any tech savvy and finding them to work well. I haven't used this software myself, partly because I run a few popular sites that I wouldn't want banned, but I do recognize its potential for other people.
This would be a very good topic to hear some discussion on, so feel free to post comments here. Both sides have some very valid reasons for one why is better than the other (and not just better for the website owner, but even the visitors sometimes...), and both tactics will be here to stay for a long time.
I look forward to hearing your comments and thoughts!
Brian
www.iwantpennies.com
posted by LeadEvolution Team at
9:48 PM
5 Comments:
Glad to see that someone can actually analyze both techniques so professionally. There's so much false information out there, so be careful searching the internet for other reviews that bash it that are run by seo companies. Great advice and I like how you laid out the potential risks and other downsides on top of the advantages.
Thanks for the info! Your tips in your own guide were great and easy to do. I didn't know it was that easy, and I'm happy they're all white hat ways or whatever you call it.
Do you think I should check into a cloaker? Is it worth the risk? Is it really not too hard to set up? I know some html and can manage a basic website .... although nothing too fancy, but I think I can learn most things. How soon will the white hat methods work compared to a cloaker? I know you said it sometimes takes longer, but I'm really debating this and you seem to be honest and forthcoming in both advantages and disadvantages of both.
Honestly, I don't use cloakers for two reasons. First, my main site is already well established (on proposal ideas, diamonds, etc.). And since that site is completely free already, I never found a reason to try to cheat the system (I get my money off of revenue from ads and things I refer people to). On top of that, I expect it to already get ranked very well in time.
My other site that is tied to this blog is a bit less well established, but since I only run this site and this blog on the side, I never really gave much thought to it. Even though a site like this would benefit a lot more from a cloaker, I would still have to take some time to make the whitehat SEO better on that site as well.
It can pay off a lot, as I have known people who have used it and found it to be great, but it is a decent hunk of cash to test it out and does require a little time.
If your name isn't tied to your domain name and it's not a huge deal if you have to start a new site all over from scratch, I'd say that perhaps that might work better for a cloaker. Also, if your site sells something and you can convert visitors to sales (even 1% is okay) right off the bat without establishing yourself too much, that might also be a better candidate for it.
It's very hard to stay ahead ... and even harder to get into the game following normal rules, but you can do it -- it just takes time.
If I can be of any more help, let me know!
Brian
I have used this before and found it to work great. There are two things that I think need to be pointed out first, though.
First, it helps a ton to have at least a few backlinks to your site, as you'll get crawled sooner. Other white hat SEO also increases how well Search Engine Cloaker works.
Second, it is MUCH MUCH MUCH faster than normal SEO, but it's not instantly overnight like some people think. Normal SEO can take months to a year or more, whereas this can get the job done in a month or two or so. It does get you higher ranks and therefor traffic and up your sales significantly.
As for how easy it is, it's not EASY EASY EASY, but if you follow the instructions, I can't imagine someone not being able to do it ... even if you don't know any html or the like ... as long as you have at least a little knowledge of the internet and websites you'll be fine. Better techies can just do it faster and use other fancier techniques with it.
And although it's a bit pricey, once it works, the benefits will more than pay for themselves.
I have some great news! I was able to negotiate a super cheap price for a package containing an actual search engine cloaker, doorway page maker, and much more. I'm also including all of the scripts and software that I had at www.iwantpennies.com/tools.html free of charge as well. The new doorway page maker with the cloaker as part of the package for free can be found at www.iwantpennies.com/doorwaycloaker.html and can be bought for $49.95. This is a better deal than the $100 to $200 packages out there.
I might update my post or make a new one shortly, as shortly after I wrote it, I was able to make this deal.
I'll fill you in more later.
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