Don't forget the backend!

No, I'm not talking about THAT backend. I'm talking about backend sales to your existing products or websites. If you're selling a $12 product, you should always have at least something lined up as a backend, or a higher upsell. Sometimes it's not a bad idea to have more than one backend.

Many marketers often forget this. I know that I certainly have many times.

Here's a great live example of one I'm working on myself. I have a great guide in the works that deals with affiliate marketing. Most people would stop right there and after making those sales, they'd be happy. Instead, I not only plan on grabbing my customers' e-mail addresses to promote further future launches to, but I also plan on having a related membership site with a ton of affiliate tools.

Since these are buyers of an affiliate marketing guide, I can bet that many of them might be interested in having more tools for affiliate marketing. And since they'd already be dishing out money for my front-end guide, I can also assume that many of them trust me enough to also dish out some more for a quality membership site on the same topic.

Simple things like that can double your earnings, if not more. All of a sudden a simple $12 guide can turn into hundreds of dollars for a single buyer.

I've learned this the hard way over time, and now I try to almost always have at least one backend/upsell before doing any significant launch.

Just something to keep in mind.