Wednesday, January 31, 2007

One of the best internet marketing tips

Here's a great tip that many of you can use. Consider giving away your products or services for free or at least at huge discounts to big name companies (or at least big names for your niche). In return, simply ask their permission for you to use their name in your marketing so that you can say that they are a client or customer of yours. You'll earn ten times your money back ... if not more.

Any service or product that mentions a big company as a client or customer will instantly get a ton of more customers and money simply because it grabs their attention. For example, which company would you rather purchase from or have represent you: one with tons of examples of people or companies that you don't know at all or one that mentions having Ford Motors, Oscar Meyer, any chain stores, etc.?

On a simpler example that more people could perhaps relate to, which product would you rather buy: one that mentions several fellow marketers that you don't know that well or one that mentions big names or companies that you know very well in your respected niche(s)?

If you're able to get the bigger names or companies without offering special deals or giving your services away for free, that's terrific! If you're not to that point yet, you should really consider being more competitive by offering them a deal they can't refuse or even doing your services for free (or giving away your product). I can't even begin to explain how much this will help you.

I recently took on a client for a lot less than I normally would simply because the company had tons of national awards and ties to several large organizations and companies. Do you think that might look better to other possible customers? I'd be willing to bet my money on it. Do you think the discount I gave him was money lost on my part? Hardly, as I bet I'll earn several times that back just by having this company as a client.

I'm also in the process right now of getting things ready for one of my future projects. And guess what one of the first things I'm doing is? You bet! I'm getting a few big offline companies to try out my product either for free or for greatly reduced rates. Such testimony or names of clients will trump virtually any individual's testimony that you can get.

And on another note, if you do have big names or companies in your portfolios, make it known if you can! Don't hide it among dozens to hundreds of other customers, testimony, examples, etc. Bring it to the front and make it known! One good client is worth 100 unknown ones.

This one tip can really make you a lot of money.

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