Friday, January 19, 2007

Make More Money Just By Being Nice

I was prompted to write this message after a few bad experiences in the past few days. I've not only been looking into purchasing a few tools online, but I've also been looking into hiring one or two people for a small project.

Out of four people I contacted, two were almost a bit rude, one was just straightforward, and the last one was actually nice and seemed to appreciate my potential business.

For the first two, I simply asked them to clarify something on a product of theirs. The description didn't answer all of my questions, so I asked a few specific questions and mentioned that I didn't see it anywhere on their site. One was really rude, while the other just said "check the website" that I already checked and didn't find sufficient enough.

The third guy simply just answered the question. He wasn't rude and answered everything I wanted, but just seemed straightforward and not too interested. The last guy not only answered my questions just like the third guy, but he also added that he'd be happy to answer any more questions I had.

Guess who is more likely to get the business? The last guy who added that one simple sentence just seemed more genuine, even though this is a simple thing to do that doesn't take more than a few seconds.

All four of these guys owned the products or services themselves, so it's not like they didn't care if they made sales or not.

I think that this serves as a friendly reminder to everyone to take the extra five seconds required to be a little more personal and appreciative in their e-mails to customers. Without a doubt, the more personal and nicer you are in your e-mails to your customers, the more likely you are to make a sale.

I'm shocked at how some people treat their customers knowing that their income depends upon them. I halfway expect this from large stores that hire minimum wage workers to answer their phones, but I think it gives an even worse impression when the business/website/service owner treats you like that.

Even if you write a simple e-mail back that answers all of their questions, try to take an extra five seconds to add a sentence about how you'd be happy to answer any more questions or that you appreciate that they contacted you and so forth.

You'd be surprised at how such a simple thing can bring in so much more money ... and make everyone have a nicer day.

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