Tuesday, January 09, 2007

Screw Adsense!

That's right, you heard me... Screw Adsense! I know that some gurus might disagree with me, but a few minutes of some critical thinking on your part should make you see why Adsense can actually hurt your business and not help it.

Think about it. People bid on keywords on Adsense to get traffic from you. Why do they want traffic from you? Simple -- in hopes to make a sale to make money off of your traffic. Now let's think logically about this for just a minute.

If someone is willing to pay to use your traffic, they're probably benefiting from it and making more than they're paying Adsense/Google. This is especially true with content bids (the bids on keywords that will show up on your site), as the majority of those are only a few pennies if that.

So why would you sell a potential sale of your own or an affiliate sale for only a few pennies? Not only are affiliate sales and your own sales far more profitable because you can make anywhere from several dollars to hundreds of dollars per sale compared to a few pennies, but they can make your site look far more professional too.

When you cover a site in Adsense ads, especially those dime a dozen Adsense sites, people can immediately be turned away from it. I've seen several people putting Adsense on their own sales pages lately, and I think that's a horrible idea. Their thinking is that they'll earn a little extra income. I doubt it. Realistically, they're probably losing a few sales and not making more than perhaps a few dollars a month if that.

It makes sense, doesn't it? If you need some actual numbers as an example, I did a little experiment myself with Adsense on a few sites. In fact, you may have noticed me having some Adsense up on this blog for a short while as part of this experiment. I also did the same in the past in different niches (to test different times of the year and different niches). My results might amaze you.

On some of my niche sites, for every dollar or two I made with Adsense, I earned several hundred dollars in affiliate sales of other products. Some of you might say that some keywords, like internet marketing and "make money online" type keywords would do much better. On this blog, which is barely monetized at all, here are the results: for about every $1 in adsense from this blog that I made, I made about $120 using JUST affiliate sales.

So by using Adsense, I was trading $120 for $1. If anyone wants to do that trade, be sure to e-mail me at info@iwantpennies.com and I'll gladly do it for you!

I think that says a lot, and I think that people should look over their strategies a little more with how they plan on making money online. I know Adsense sites are a huge craze just because people think that they are easy to do, but I don't think they are any harder than switching to a site promoting affiliate sales. In fact, I think that Adsense sites can be even harder to set up.

Gurus who sell those big packages of pre-made Adsense sites are selling them for a reason -- because they know that they personally can't make too much off of those any more, and selling them to you will make them a lot more richer than using them. People will buy them up because they buy the dream of a plug-n-chug overnight wealth scheme, which just doesn't happen.

That's part of the reason of why I created "The Big Secret," because even though that technique still requires a little work, it's as easy as Adsense (if not easier) and can be done by almost anyone. Even outside of the technique I describe in my guide, just setting up a few sites promoting affiliate products can go a long way.

I know I've been talking about ineffective Adsense can be for most people for a long time, but hopefully these numbers will stand out to you. I've even noticed a few well known marketers starting to catch onto this trend and turning away from what they used to promote so much.

Perhaps some of us should rethink our business models and websites as well.

1 Comments:

Anonymous Anonymous said...

Sounds good. You can even use a script that displays affiliate ads that look like Adsense. Everyone should at least test this.

2:32 AM  

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