Monday, January 01, 2007

Be careful with tempting offers that ask for more and more

I have recently seen a lot of people falling for some common marketing tricks that could bring some big financial losses to those who fall for it. One of the most common marketing methods out there is to draw people in with a free or cheap offer to get them excited about making hundreds of thousands to millions of dollars online. Then after they determine who is willing to pay a few bucks for their guide, they do one of two things.

First, they'll almost always try to sell you more. There's nothing wrong with this if it's done in an ethical way. The second thing that some marketers often do is try to get you excited about something and then have you sign up for something through them. This is smart on their part, because they find ways of taking a percent of your profits. Again, nothing too wrong with that, except that you shouldn't have to pay for information on how to make them even more money in my opinion.

However, recently I've noticed some scary trends happening that a lot of people are getting really excited about. Some very well respected marketers are promoting certain tactics that not only simply don't work that well any more, but that you can literally lose thousands of dollars with all the hype. I don't want to name any names, but I want to warn people to be careful when they spot such techniques.

I'm not talking about a $5 guide that then asks you to look into a $30 guide. I'm talking about when a cheap guide basically says "join my business, give me a cut, and then also buy this $2,000 guide and start investing hundreds to thousands of dollars in this." This should send a red flag out, as you're essentially paying them to let them advertise a $2,000 guide to you. Does this make sense to you?

The technique in question is one that can work for some people, but it's one that a newcomer really doesn't stand much of a chance at. Sure, you can invest thousands upon thousands of dollars and hope for an okay return, but the hype that they gave is simply false. They'll point out a few rare exceptions and act as though that is the norm. I bet if you were to look into those exceptions, the money was all made by someone who really knew what they were doing and were doing it with investing hundreds of thousands of dollars. Not something most people would want to get involved in.

There's something even more dangerous about this -- even though some people have caught on to this technique and realize that it simply doesn't work like it should, others are all excited about the hype and willing to throw their money away in hopes of making hundreds of thousands of dollars. I'd be willing to bet that not one of them will even come close. In fact, I bet almost all of them will lose money.

With the particular technique in question, the more people involved in it, the less profitable it can get, right? So why would a place be selling guides and tools on how to do it? Well, the answer is easy. The big boys have tools and techniques that the little guys don't have. They can continue to use their tools and techniques and snatch up all the profitable possibilities while you are left fighting over what's left and spending hundreds to thousands of dollars trying to do so.

So they can easily sell guides and tools to "help you out," when really it's just making more money for them. If any of you succeed at even making a little, they'll try to ensure that they get a cut of it. If it was really that easy, why wouldn't they just give all the guides away and rely on their small cut? The answer is obvious here too, and it's because most people will fail and they'll make far more money trying to sell you thousands of dollars worth of stuff.

Even though I realize that some marketers can make a lot of money by having people buy expensive products and guides from them that they know don't work nearly as well as they claim, I personally don't think that it's ethical knowing that these people can lose thousands. Now, I do sell a guide, but I believe that virtually anyone can be successful at it. I also make absolutely sure that I provide several free and cheap methods of using my techniques. This is because if someone is desperate to make money, I don't want them to risk thousands of dollars, even if it were to make me richer. In fact, I'd encourage them to stick only to the free methods, as I know that they'll be happier in the long run and can move up to spending a little once they get the hang of it.

I would never dream of selling a guide that would only tell them to sign up under me for another program so that I can make even more money. Even though some people might happily do it, I really want to push the fact that there are better ways out there. You should never pay for a guide that simply tells you to buy more from them or to sign up for programs that are designed to bring more money to the maker of the guide.

Even with respected marketers, you do need to be careful. Use common sense and look for the common signs of marketers trying to bleed money out of you. Only then will you be able to separate the good, ethical marketers from the bad ones. I've noticed several people following the wrong paths, and I hate to see someone losing thousands of dollars.

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