Watch out for false reviews
This is a sad fact that many of us fall for online. When many of us are about to make a purchase, we often look for reviews of that product or site first. Well, any good marketer knows this and keeps track of the good and bad things about them. The smart and ethical marketers will be sure to post comments next to bad things said and fully explain why their service is good (if it truly is).
However, there are plenty of unethical marketers who make false reviews ahead of time in hopes that their fake reviews will convince others to buy it. Some are dumb enough to use their own names when registering the domain name, whereas others get associates and affiliates of theirs to do so.
Recently, I came across a very popular membership site run by a very well known marketer who many respect. I personally find this marketer to be less than ethical, but they do have a lot of followers. I looked up reviews on Google of their site and found one VERY good review. In fact, it almost seemed too good to be true.
The reviewer was talking about how they didn't believe Adsense and the like would ever work, especially when everyone was using the same site. However, they then said that they were shocked to see that this membership site worked great.
Okay, fair enough, but just to make sure, I did a whois search on the domain that the review was on. It showed a name that sounded familiar to me, so I did a search on the name and found an article written by him. The article talked about how great Adsense is. Hmm ... now this is odd. In the review, the reviewer talked about how skeptical they were of Adsense.
I then followed the author's link to their site, which, oddly enough, was selling a guide on Adsense. Odd how the review they gave talked about how they were so skeptical of Adsense and such membership sites, but all of a sudden the author owns a guide on it.
Well, again, I didn't want to jump to conclusions. Maybe the author changed their mind after seeing the new membership site that he gave such good reviews too. Nope, not the case. His Adsense guide's site was created a few months before the membership site that he reviewed came about.
Even more so, there were some very obvious connections between the two. I won't go into any more detail, but it was clear to me that there was a business connection here.
Is this ethical? I don't think so. When looking for reviews, you should always see who is writing it, and make sure that they post the review AFTER the site launches. Any review that pops up before the site launches or that a little research shows to have some obvious connections to the author is a bad review and should be avoided.
Getting friends or business partners to write reviews for you is just as unethical and writing them yourself. I'm fully for paying attention to other reviews and leaving comments or posts by you stating that you're the creator and disagree with it for whatever reason. That can look good in the readers' eyes as it shows that you pay attention to your own product and care about what others think.
However, I encourage everyone to watch out for unethical reviewers who are only looking to scam you into believing that their guides are great. Even the most well known gurus often times resort to unethical practices.
Any thoughts or comments?
However, there are plenty of unethical marketers who make false reviews ahead of time in hopes that their fake reviews will convince others to buy it. Some are dumb enough to use their own names when registering the domain name, whereas others get associates and affiliates of theirs to do so.
Recently, I came across a very popular membership site run by a very well known marketer who many respect. I personally find this marketer to be less than ethical, but they do have a lot of followers. I looked up reviews on Google of their site and found one VERY good review. In fact, it almost seemed too good to be true.
The reviewer was talking about how they didn't believe Adsense and the like would ever work, especially when everyone was using the same site. However, they then said that they were shocked to see that this membership site worked great.
Okay, fair enough, but just to make sure, I did a whois search on the domain that the review was on. It showed a name that sounded familiar to me, so I did a search on the name and found an article written by him. The article talked about how great Adsense is. Hmm ... now this is odd. In the review, the reviewer talked about how skeptical they were of Adsense.
I then followed the author's link to their site, which, oddly enough, was selling a guide on Adsense. Odd how the review they gave talked about how they were so skeptical of Adsense and such membership sites, but all of a sudden the author owns a guide on it.
Well, again, I didn't want to jump to conclusions. Maybe the author changed their mind after seeing the new membership site that he gave such good reviews too. Nope, not the case. His Adsense guide's site was created a few months before the membership site that he reviewed came about.
Even more so, there were some very obvious connections between the two. I won't go into any more detail, but it was clear to me that there was a business connection here.
Is this ethical? I don't think so. When looking for reviews, you should always see who is writing it, and make sure that they post the review AFTER the site launches. Any review that pops up before the site launches or that a little research shows to have some obvious connections to the author is a bad review and should be avoided.
Getting friends or business partners to write reviews for you is just as unethical and writing them yourself. I'm fully for paying attention to other reviews and leaving comments or posts by you stating that you're the creator and disagree with it for whatever reason. That can look good in the readers' eyes as it shows that you pay attention to your own product and care about what others think.
However, I encourage everyone to watch out for unethical reviewers who are only looking to scam you into believing that their guides are great. Even the most well known gurus often times resort to unethical practices.
Any thoughts or comments?
posted by LeadEvolution Team at
11:26 AM
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