Friday, November 17, 2006

Think Like Your Visitors

Not to sound like some martial arts master, but you really need to be one with your website visitors. Try to think like them. Try to see your site through their eyes. And most of all, try to understand their wants and needs.

If you can do all of that, you're on your way to making a ton of money online. If you have a website, try to think of why a visitor would want to visit your site. What makes it stand out from others in your niche? What do you offer that others don't? Perhaps you offer something for free that others charge for (this can be huge)?

If you came across your own site, what would you think about it? If you're trying to sell something, what would make you want to buy it? Would you even buy your own product or service if you came across it?

After you've determined all of this, try to make modifications to your site, product, or services to fix it. Even if you aren't sure on something, try to test it. Even with some of my most profitable websites and services, I'm always making modifications and testing out new ideas. If I'm making a lot, I don't totally change it (because something obviously is working), but there's always room for little changes to try to make even more, retain more customers, and so forth.

Even if you don't own a website and try to team up with another site or someone else, try to think of how they'd perceive you. What do you have to offer them? If you were in their shoes, would you work with them? What would you have to do to stand out more? The same thing applies in almost any type of relationship out there.

Now lastly, how does your competition think? How would they view your site, product, or service? How will they react to it? What can you do to lessen the competition or possibly even work together?

If you can think like your visitors, clients, competition, and business partners, you'll almost certainly do well.

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