Tuesday, December 19, 2006

The TRUTH About Internet Marketing

Some of you might love this post, whereas others might hate it. Either way, it will certainly create some interesting discussions. I hope to point out a few things that might be eye openers to you.

The internet allows people to make thousands virtually overnight. Stars can rise and fall virtually overnight as well. Unless you're complete new to internet marketing (or IM), you've probably seen the standard sales pages, the claims of being marketing gurus, etc. You've also probably been disappointed with several guides that promised to make millions, while others have found hidden gems sporadically amongst the pile of crap.

You've probably seen the sites with "rich" guys with their fancy parked cars in front of mansions. You've probably seen pictures of checks, beautiful women in bikinis, and so forth. If you've ever bought any of the guides that were from such sites, I bet that at least a good portion of those you were disappointed in.

But wait? Why did it not work for you when you read pages of great testimony from others? Others made thousands overnight whereas you only lost money. How could that happen.

Well, there are a few reasons. First, the testimonies could easily be fake. On top of that, the pictures, cars, girls, checks, etc. could all be made up as well. I can't tell you how many pictures I see of mansions where it's just a plain old mansion that anyone could just get by doing a search online and stealing a picture. One site even had a guy who said that his not featured in the pictures because he was busy being on vacation on some island. Do people actually believe this? YES, because they want to believe it.

Other reasons could be that the testimonies are swapped amongst other marketers. Have you ever noticed how some sites have testimony from the same people (other marketers)? Have you actually clicked on any of the provided links? Can you see testimony from the current owner of the site you were on present on the site where his testimony came from? Are you catching on yet?

There are marketers out there who do make fortunes feeding off of you, and some of them do team up to all profit from you. They will not only promote their own guides, but they'll use their resources to promote their friends' guides as well. They often do make hundreds of thousands of dollars using the very technique that they tell you to do, but it's only because they already have established relationships, huge mailing lists, etc.

Don't get me wrong, there are TONS of great, ethical marketers out there, but you do have to be careful. And it's not just in the "make money online" niche. I've been involved with several niches online, and many of them have competitors willing to do and say anything to stand out among their competition.

This doesn't mean that you can't trust anyone -- it just means that you do have to be safe and smart about what you spend your money and resources on. Some people often can't see the most obvious of things.

Remember those websites I was discussing earlier with the pictures of mansions, cars, babes, etc.? Well, how many of those guides gave only a few tips and then talked about how you could make money just by promoting their guide (for a cut of the profits)? Doesn't that sound fishy to you? A guide about reselling their own guide to help them? Yet you pay for it. Why? Because you want to believe it.

It's almost embedded in some of your minds that if you don't see pictures of mansions, babes, checks, cars, etc. that the website is fake. Does this make sense to you? Probably not until I pointed it out, right? You get so used to this that this is the norm for you. If you see anything different, your red flags go off, right? I hope that many of you have realized this and can point out a scam from the real deal.

I've known some internet marketers who aren't gurus, don't make hundreds of thousands of dollars, and definitely don't have fancy websites. But guess what? Many of them have awesome products, guides, and services. I remember reading one guide that was only a few bucks that explained a great deal about something that I could use to my advantage. This $5 guide was worth more than most of the $200 guides out there.

Oddly enough, the lady who wrote this guide wasn't famous, didn't have a mansion, and only made a moderate amount of money online. Yet would you buy from her? Maybe, but I bet that many of you would be more willing to throw your money at a fancy website with fake pictures of checks and babes in bikinis.

There are plenty of good internet marketers out there, but I encourage you to pay attention to non-gurus and gurus alike. Most gurus are already making tons of money in ways that would be extremely hard for you to accomplish if you just followed their guides. Non-gurus aren't necessarily making millions, but they may have been in your exact same shoes before and know what they did to be a success. Listen to them!

Also, don't just play follow the leader and go into whatever everyone else is going into just because a "guru" said so. The truth is that even though some of the popular techniques out there can make SOME people lots of money, it definitely doesn't work for everyone.

Often times, the road less traveled is the road to more profits. The basic skills you can get online for free or very cheap. Other than that, you often times just need to get creative and maybe pick up on a few pieces of advice from cheaper guides out there.

Personally, I came to my success without relying on a single guide out there. I essentially self-taught myself everything. It was hard at first, and I wasn't making much, but once I realized the needs that existed out there, I was able to realize how I could be creative with making money there. I have NEVER looked back because that's how easy it really is.

Success stories can be inside anyone -- even you. Don't do whatever a guru is saying just because he makes money. Look around you and see what you think is needed out there and what you can realistically do.

Most importantly, don't fall into some marketers' traps of making you feel scammed as being "acceptable." Don't ever think that those photo-cropped, fake websites are the only ones that contain useful information.

Look inside yourself and others around you (both online and offline). Perhaps the answers to your success and wealth might be glaring right back at you waiting for you to seize the opportunity.

2 Comments:

Anonymous Anonymous said...

thank you thank you thank you!!!
you really opened my eyes.
love your articles
john saravanos

11:59 PM  
Blogger Brian K. said...

I'm glad that you liked it. I think that sometimes people just need a little reminder and need to open their eyes a bit. The worst thing I hate seeing are people who waste money on crappy systems just because some "guru" is taking advantage of them by saying it's great.

Some people will even talk about how great the methods are even when they aren't getting any real results just because they want to believe so badly that their decision to buy it was right.

There are a few good internet marketers out there, but there are also plenty of bad ones.

Brian

12:26 AM  

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