New Online Techniques Usually Are Old Offline Techniques

The offline world seems to be ahead of the online world in terms of marketing techniques. Don't get me wrong, as there are plenty of great new marketing techniques that couldn't possibly be done in the offline world. However, if you look at several of the best offline marketing techniques out there, you'll see that many are nowhere to be found in the online world.

In fact, I've purposely used some marketing techniques on some of my sites that are used offline a ton but barely at all online. When I found some great results with them, I mentioned what I did on a few forums. Some people found it great and simple, whereas some of the gurus attacked the ideas for being ridiculous just because they were new and didn't make sense to them. In reality, you'll find that most of the techniques I've used are very old in the offline world.

I've talked about rebates and money back offers, and some people thought that was ridiculous and just plain stupid. Look at the offline world? How many rebate and money back offers do you see? I don't think they'd be doing that if it was stupid. On top of that, I've offered rebate offers in the past and found that less than 1 out of 20 or so actually take you up on the offer, but it increased sales in the niche that I used it in big time. And that's just one of the common offline techniques that can be put to good use.

Sometimes I'll see a big guru mention a "new" technique and people will praise him for the "discovery." Often times, his discovery is a technique that has been in use for decades upon decades, but so many people fail to look at the offline world to get ideas for the online world.

There are so many great ideas offline that can be used even better online. I'll be sure to do a post in the near future listing a few ideas that I think more people should pay attention to, but I encourage you just to look at offline ads around you -- I bet you'll pick up on a few basics that many online sites are missing.