Wednesday, February 07, 2007

Is SEO Dead???

Everyone is always concerned about SEO, which stands for search engine optimization. For those of you who don't know what this is, SEO is the practice of trying to make your website "search engine happy" so that you get ranked well. Such practices typically include such things as placing your desired keywords well throughout your site in hopes that you get ranked for it. It also includes such practices as getting good backlinks (other websites linking to you) and so forth.

Well, technically, no, SEO isn't dead. But I beat that many of you would be a lot more successful if you acted as though it was dead and made no difference. Think I'm crazy? Let's think about this for a minute.

Google has time and time again claimed that you should optimize your pages for your visitors, NOT for the search engines like Google. This makes sense, as Google and other search engines want to rank good webpages towards the top that provide a great experience for their visitors. Other than the most basic SEO techniques (writing good, relevant content, good titles, etc.), Google and others don't want to have you worrying about SEO too much.

So why haven't others listened? Plain and simple! Because people want a hard solution that really only has to be an easy one. Most people would rather spend hundreds of dollars on SEO guides that are suppose to magically get your site ranked well, and the SEO experts thrive on this!

Don't get me wrong, there are some great SEO experts out there who can definitely help you, but you don't need them to rank well. If you provide enough relevant content, you WILL get ranked well eventually. If you start up a blog, for example, and try to do roughly one post a day (or at least a few a week) on a topic that you like, you can bet that you'll eventually get ranked well for at least some keywords relevant to it.

You might even be surprised at how well you'll do. Trust me, I used to play around with SEO so much that I'd worry more about that than my visitors. That was a huge mistake on my part. The sites that I tried to use SEO on I'd almost always never get ranked well with. However, the sites that I didn't care much about and just wrote content to have good content for the visitors I'd almost always get ranked well for!

Imagine that! So I now usually just write for my visitors (with a little common sense and keeping the search engines in mind) and almost always see results. You'd be surprised at how easy it is to get ranked well. All you have to do is get busy and get typing!

And by the way, look for a batch of new posts in the next 24 hours from me.

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