Monday, February 26, 2007

White hat by being a black hatter?

There's always a huge debate about the ethics of white hat techniques vs black hat techniques. However, so many people seem blind to the idea that black hat tools don't have to be used for black hat techniques. Have you ever thought of the simplicity of using white hat techniques with black hat tools?

If a black hat tool can do some cool tricks with articles, rss feeds, etc., who said that you have to have an auto-generated page with nothing unique? Why not use your own articles or a combination of your own articles and ones from article directories that you have permission to use? All of a sudden you're creating a completely white hat site ten times easier with black hat tools.

I should start by saying that there is no easy solution. Regardless of what you do, you will have to work at it a bit. It's not really about hard work vs no work. It's about being smart. You can be smart with minimal work and beat someone putting in 100 times the effort, but you still have to put some work into it.

If you buy a black hat tool thinking that you just have to click one button to get instant riches, you're in for a disappointment. But if you go into it thinking that you can use it for some nice white hat techniques, you're not only saving yourself time, boosting your SEO efforts, etc., but you're also making sure that your site will always stay around.

What are all of these tools? Well, that will have to wait for a future post.

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