Adsense, prepare to die!
Most people who know me know that I'm not a huge fan of Adsense. Why give your traffic to your competitors for pennies when they can profit from them? I've always loved affiliate marketing far more than Adsense, but there will be some interesting changes in the coming months that may very well all but kill Adsense how we see it today.
Google is currently testing a beta version of their CPA system, or cost-per-action. This can be anything from cost-per-sale to per-lead or a wide range of other things (like page views, other actions, etc.). In the past, some Adwords advertisers have been very hesitant with content bids (bidding to have your ad show up on other websites -- not on the Google search, which is known as search bids) due to things like click fraud, low conversions and so forth.
Personally, I rarely use content bids, and when I do, I never pay more than a penny for it -- it just isn't worth it. Google's new CPA may change all of that. You can't sign up for it yet, but I'm guessing that in the coming months you just might be able to.
Advertising through CPA or having other CPA ads on your site will almost certainly be more profitable for everyone (except those using click fraud and the like).
Unlike what others say, this certainly WON'T be the death of normal affiliate marketing, as other affiliate programs are still the best way to get specific affiliates, post links, etc. Google's CPA will most likely just be an easy way for anyone to sign up for CPA and immediately get ads displayed.
This still might not be the best idea if you want to specifically promote only certain products, as you don't want your competitors to advertise on your site still. However, for basic content pages, I have a feeling that this might be an end to the normal use of Adsense as we know it today.
I've been preaching affiliate marketing over Adsense for a long time, but I think that this will really prove my point once it comes out and we start hearing testimonies back. Remember I said this months from now.
Google is currently testing a beta version of their CPA system, or cost-per-action. This can be anything from cost-per-sale to per-lead or a wide range of other things (like page views, other actions, etc.). In the past, some Adwords advertisers have been very hesitant with content bids (bidding to have your ad show up on other websites -- not on the Google search, which is known as search bids) due to things like click fraud, low conversions and so forth.
Personally, I rarely use content bids, and when I do, I never pay more than a penny for it -- it just isn't worth it. Google's new CPA may change all of that. You can't sign up for it yet, but I'm guessing that in the coming months you just might be able to.
Advertising through CPA or having other CPA ads on your site will almost certainly be more profitable for everyone (except those using click fraud and the like).
Unlike what others say, this certainly WON'T be the death of normal affiliate marketing, as other affiliate programs are still the best way to get specific affiliates, post links, etc. Google's CPA will most likely just be an easy way for anyone to sign up for CPA and immediately get ads displayed.
This still might not be the best idea if you want to specifically promote only certain products, as you don't want your competitors to advertise on your site still. However, for basic content pages, I have a feeling that this might be an end to the normal use of Adsense as we know it today.
I've been preaching affiliate marketing over Adsense for a long time, but I think that this will really prove my point once it comes out and we start hearing testimonies back. Remember I said this months from now.
posted by LeadEvolution Team at
5:25 PM
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