Wednesday, March 07, 2007

Aweber vs GetResponse

There are a ton of reviews of autoresponders like Aweber and GetResponse. Most of these reviews are outdated or extremely bias. I did an old review of autoreponders right here, but I've been noticing a lot of talk of Aweber vs Getresponse lately ... so I thought I'd address it.

As I've stated before, both of these autoresponders are excellent choices that are very reasonably priced. You can't go wrong with either of them. There are very few differences, and they're both constantly updating.

Many people have asked why so many gurus recommend Aweber while I lean a bit towards GetResponse. The problem is that most of the gurus have been around for awhile and several years ago, things were a different story.

Although GetResponse is a bit cheaper now (both for smaller and larger lists), it used to actually be the more expensive one for larger lists. Hence, why so many individuals with large lists probably didn't like it as much. Both also had minor differences. What Aweber once lacked, GetResponse would have. What GetResponse once lacked, Aweber would have. Most of these limitations that you read about on other reviews no longer exist, as both are constantly updating to better systems.

The one thing I've noticed with GetResponse is that they're always adding neat features that aren't really a necessity, but can definitely add a lot of value over time. Even recently I saw that they were going to be adding video and audio features soon. I probably won't be using these features, but it's again a nice little addition and shows that they are always making new additions.

Aweber certainly has their own features that they constantly work on too, but I believe that GetResponse often has a slight edge. Although again, both are very comparable. If you look outside of these two autoresponders, there are huge differences in the quality of the autoresponder, which is why for right now I'm not addressing other autoresponders within this price range.

I also won't go into autoresponder scripts that are one-time fees (often hosted on your own website or on your desktop), as I don't recommend those at all unless you have an extremely small list and want to risk having your site shut down (one spam accusation can go a long way). Hosted autoresponders like Aweber and GetResponse deal with these things for you, so there's not really much of a risk involved. If you get accused of such things with your own script, you're essentially screwed. If you get accused with a hosted script like GetResponse or Aweber, you don't even have to deal with it.

People often argue that Aweber claims to have a higher deliverability rate. To that I say, according to who? According to them is the answer. To be honest, it's essentially impossible to get anything even close to a 99% deliverability rate if you take every factor into account. When you test such things, you can decide on what factors you want to take into account. If you get rid of all the factors that hurt you, you can give yourself an amazing deliverability rate.

GetResponse doesn't publicly post their deliverability rates because of this reason -- anyone can claim a high rate based on their own studies. An independent study by a 3rd party for larger autoresponder companies (who deal with larger customers like big chain stores and so forth with HUGE lists) found that with all factors taken into consideration, you won't get higher than an 85% deliverability rate.

Think about it, if a mailbox is full, if someone has their spam filters set differently, etc., your e-mail won't get delivered into their inbox regardless of the autoresponder you use. It also depends greatly on how you write your messages. If you have a poorly written message that sets off spam filters, your message won't get through. If you use the same autoresponder and write another message, you might get through without any worries.

I don't think it's bad that Aweber claims their deliverability rate is so high; I just think that you have to realize that they are the ones claiming it and not a 3rd party. GetResponse could do the same thing, but it would be silly in my opinion because it's a bit misleading.

Another thing I like about GetResponse is that they have extra features, such as their service where you can buy "real" leads (not fake ones or crappy ones from other such services). With GetResponse's lead service, people actually opt-in to your offer, which is ideal. It's not just a list that is resold to you.

Because of this, you won't get all the leads instantly, but you will get them over time. To get the best out of this service, it's probably a good idea to have them set on double opt-in, so if they don't opt-in, you don't have to pay (this will give you a more responsive list).

So just to reassure everyone again, I still stand by my original review of Aweber vs GetResponse. Both are great services that you'll be happy with, but GetResponse is a little cheaper for both smaller lists and larger lists. They also have a few extra features that Aweber doesn't have, even though all of the really important features are covered by both of them extremely well.

In the end, you'll probably be more than happy with either service.

3 Comments:

Anonymous Jim Patterson said...

From a Novice,
Thanks for the reviews you've done. I'm a newbie who is just getting into info-products. I have a product ready to sell and the scripts to accomplish it, except I needed an autoresponder service to use a webform to capture leads from the sales.

I just tried AWeber on their 30-day trial.

From my experience, I would NOT recommend it for beginners such as myself. The interface is un-intuitiuve, the web-form generator un-intitive, and the instructions in the FAQs don't match the current interface - so they were useless. Major frustations.

To be fair, I believe they recently changed to a new interface, but the FAQs obviously are for the old interface.

I ran into nothing but frustrations on several occasions over a 2-week period where I tried to figure the system out. I cancelled the service and requested a refund.

I am now out looking for an alternative solution and I like the few notations you make regarding Get Response's interface favorability for novices. I'll take a look at them next.

Many thanks!
Jim Patterson

9:43 PM  
Blogger DRH Business & Internet Marketing said...

Has anyone looked at the domain name issue ... getresponse vs. aweber.

Consumers see getresponse and could view it more as sales letter vs. aweber that is more no-descriptive.

Any thoughts

12:48 PM  
Anonymous Bornguru said...

Hi if you are using both can you please tell me if getresponse has this facility to have 1 list single opt-in and another list double opt-in?

THanks

7:04 PM  

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