Keywords and Keyword Tools ... A Real Secret

There are tons of keyword finding tools out there. I plan on reviewing a few in the near future, but there is something that very few people truly understand. None of the keyword tools are 100% accurate. In fact, even ones by the search engines aren't even close to 100% accurate.

If you're trying to see how often a keyword is searched in a given month, use any data you get only as a rough "guess." It has been estimated in the past that nearly 50% of all the keyword searches don't show up in the tools out there. I'm guessing that it's realistically much higher than that.

So what does that mean for you? Well, it means to think about your own keywords and try to come up with some yourself. If you thought of the keyword phrases, chances are that others have or will too. I've used keywords before that all the tools out there tell me that they get no searches each month (funny how I searched for them the month prior by accident), yet I know that I get quite a few people coming to my site using those keywords ... and some are very profitable.

So sure, use some of the tools out there, but also add your own. If everyone out there is using the same set of keyword tools, you can come across a gold mine by using some of your own as well that don't show up on those tools.