Outsourcing? Consider this...

So many people these days are going to the big freelance sites where you can hire programmers, designers, writers, etc. often for fairly cheap. Even though there's nothing wrong with this (I've even used some myself), it can be very hard to find quality workers at times. On top of that, some people there tend to just steal your ideas and make it for themselves. I've even seen people talking about doing that as a strategy...

Here's something else you should think about -- your local talent! Even though newspaper ads are often very cheap, you could check your local university's website to see if they offer free classifieds. Most do, especially for job-related ads, as it serves as a useful resource for their students. Here's the thing -- if you take out a simple ad at such a place, not only will you attract talented students (where speaking English isn't a problem), but you might also attract some older talent who are just looking to make a few extra bucks.

Not only are they often fairly cheap, as they're usually just looking to make a little extra dough, but you run virtually no risk of them stealing your idea (the best idea is worthless unless it's marketed well, and most programmers aren't marketers). In fact, you can often even work it out so you pay them later, or even after you start selling it! It doesn't get much better than this.